Celebrity Cruises’ new ‘A Different View’ brand film was exclusively premiered to agents and travel industry partners this evening, a week ahead of it airing on national television to highlight the luxury cruise line’s Caribbean sailings and immersive destination experiences.
To celebrate the launch of ‘A Different View’, shot on the beautiful island of St. Lucia, Celebrity Cruises has teamed up with British Airways to give agents the chance to win one of three luxury Caribbean getaways for them and a guest. The winning agents will be treated to the ultimate luxury experience with British Airways World Traveller plus flights and a seven-night Caribbean cruise. The incentive will run from 7 October to 14 November 2016.
To be in with a chance of winning, agents can enter in the following three ways:
• Share or comment on the new Celebrity Cruises brand film and include #CelebrityLovesAgentsand #ADifferentView (one entry to the prize draw)
• Every Celebrity Cruises sailing booked will receive two entries
• Every Celebrity Cruises sailing booked that includes British Airways flights will receive three entries
Sarah Harraghy, commercial sales director, Celebrity Cruises UK and Ireland, said:
“We received some great feedback from agents following our 2015 European ‘A Different View’ brand film and we hope that this year’s Caribbean film will bejust as inspiring for our trade partners. We hope to really highlight our commitment to bespoke destination experiences and are encouraging agents to get involved with this fantastic ‘trip of a lifetime’ incentive that will give them the opportunity to experience these amazing Caribbean islands first hand.”
Featuring real guests and locals, the evocative 90-second brand film – featuring new footage shot in the Caribbean on the island of St Lucia – will premiere during the first ad break of Channel 4’s Gogglebox on Friday 7 October 2016.
Having previously encouraged agents and holidaymakers to enjoy a different perspective on cruising with last autumn’s Europe-focused TV short film, the modern luxury cruise line will bring to life how inspiring landscapes and award-winning on-board experiences blend together seamlessly on a Celebrity Cruises Caribbean holiday.
The awareness-building brand film has once again been created by working with the online filmmaker community Genero and directed by multi award-winning photojournalist James Morgan. Selected trade partners will also receive their own personalised versions with a dedicated call to action.